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Making Money in the Online Dating Gold Rush of 2004 By: John Weisenberger: Have you noticed the explosion of Websites related to love, sex, matchmaking, relationships, etc.? They're popping up ... information about all the various Online Dating services in one centralized location. This allows their visitors to co... The Dating Box By: Devlyn Steele: Weather you are actively dating or just getting back into dating, it is a world full of possibilities. However, most... you once had with someone new. Unless you date outside your box you will never know if maybe someone different just mi... Yahoo personals offers a great way to meet and date new people By: William Lezubski: With more people turning to online dating every year, it's only fair to say that Yahoo personals is rising to be one o... don't stop there! Yahoo also provides a personality test that enables you to get a better quality match. With this opti... Dating Personals! Incredibly Successful, But How Does It Work? By: William Lezubski: Dating personals offer online dating singles a quick and easy path to quality matchmaking features, and it has become... friendship, relationships, and who knows possibly love! About the Author About the author: William is the owner and th... Online Dating Consideration Ideas By: Kelly Wolf: So, you’ve decided to take a chance and try online dating. You’ve checked out the sites, posted a little bit of infor... - If you are single and looking for love then this is the site for you. Articles, Reviews and Links to the best sites o... Personal Training: 3 Powerful Ways to Position Yourself as an Expert Aaron M. Potts, ISSA CFT, YFTRegardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually misdiagnosed. This concept obviously applies to personal trainers as well, and making sure you are viewed as an expert in your field is as important as having the knowledge to begin with. It is helpful to be aware of the simple fact that a person's perception is their reality, even if that perception is incorrect. Let's use the example of the doctor in the above paragraph. If you heard through personal references that Dr. John Smith wasn't a very good doctor, the chances that you would ever go see Dr. Smith are pretty slim. However, do you actually know for a fact that Dr. Smith is a bad doctor? No - you just have the perception that he is a bad doctor because that is what you heard. Do you see how your perception is your reality, and how Dr. Smith is unlikely to be getting any of your business? Your mission is to make sure that you are always viewed as an expert in your field! Otherwise you will end up like poor Dr. Smith, and your list of clients will be short indeed, as will the life of your business. However, if you have done your job and created the impression that you are an expert in your field, then the opposite will hold true. People will have "heard" that you know what you are talking about, and your reputation and your business will grow as a result. In order to get to this desired end result, three effective ways for you to build your reputation include media exposure, writing books, articles, or success tips for your field, and approaching any given situation from a "position of power". Media Exposure The most common ways to get viewed as an expert using media exposure include news programming on television, magazine and newspaper stories, and radio time. Each of these methods has one thing in common: mass exposure via a publicly accepted system of obtaining information. Consider this point from your own perspective. If you see an interview on the news, read an article about a company in the newspaper, or hear about a professional organization on the radio, your natural instinct is to believe that the company or organization has a firm grip on the ins and outs of their product or service. Why do you think that? Is it because the radio program included a long list of professional references for the company? Is it because the magazine article listed a passing grade by a professional review board or other certifying agency qualified to judge the advertised organization? The answer to those questions is most likely "no". Why then do you believe in the company's ability to provide the product or service that is discussed? The answer is simple: because you were exposed to the company via a publicly accepted system of obtaining information. Whether that system was the six o'clock news, your local daily paper, or your favorite magazine, chances are that you believed what you read or heard simply because of WHERE you read or heard it! Ideally, all consumers - including professionals such as yourself - would use other additional methods to determine the qualifications of a company before purchasing their product or service, but in reality, does that happen very often? No, not really. Most people believe what they read and what they hear, and as a Fitness Professional, you can take advantage of that fact. Granted, you should not profess to be an expert if you aren't, but assuming that you really do know what you are talking about, use the media to let others know, too! Writing Books, Articles, and Success Tips Comparable to the "expert" status that is afforded a company based on their mass media exposure, a similar assumed professional status can be taken on by any company or individual that publishes written works in their field. Refer back to the power of the mass media that is referenced above, and you will see a very similar effect generated by published works. If someone writes a book, publishes articles, or generates a regular flow of "success tips" in any given field, it is automatically assumed by the reader that the author of the book, article, or success tip knows what they are talking about. Is it true that the author is an expert in their field just because they know how to write or type? Of course not! However, the mass media phenomenon applies to published written works just as much as it applies to interviews done on the news, in magazines, or on the radio. The author is assumed to be proficient in the field that the book, article, or tip discusses, even though there is rarely indisputable evidence of the writer's expertise included with the written works. Again, it is not being suggested that you write books, articles, or success tips unless you really do hold expert status in your field. However, since the "assumptions of excellence" apply as much to the written word as to audio and visual exposure, take advantage of that fact and write as much and as often as you can! As a side note, writing is also an excellent way for you to enhance your own knowledge in your field. Frequently during the process of writing a book or article, you are called upon to reference the sources of your information, and gathering that type of information expands your own knowledge, as well as your understanding of how to find information for similar projects in the future. Assuming a "Position of Power" Utilizing a "position of power" is one of the most effective methods of positioning yourself as an expert in your field. Approaching a situation from a position of power is simply the art of assuming that whoever you are talking to already perceives you to be an expert. Remember that a person's perception is their reality, so as long as the other person believes that you are an expert, then in their eyes, you are! For example, let's use the story of a talented personal trainer who is applying for the position of Director of Fitness Programming at a small but successful local gym. We will call our imaginary professional Joe Trainer, and we will say for the record that Joe does indeed hold an effective track record in the personal training industry. |